PORTFOLIO / SELECTED EXPERIENCESPARIS ↔ MADRID
AN INTERNATIONAL OUTLOOK

CARLAJOUVE.

MARKETING & STRATEGY
INNOVATION
INTERNATIONAL

I bring fresh ideas
to new markets.

Explore my work ↘

Good brands.
Real connections.

SIX BRANDS.
SIX DISTINCT EXPERIENCES.
SCROLL, HOVER OR CLICK TO EXPLORE
2026 — PRESENT

À L’Olivier

Marketing and sales materials, chef and media relationships, a co-branding proposal, SIAL stand planning, participation in the TFWA trade show in 2026 and a contribution to the implementation of a new CRM.

Explore the brand strategy project ↗
IDEAS / IMAGE / EXPERIENCE

From a thought
to something real.

Three projects. A shared intention:
give the brand an idea, an image and a place to connect.

The golden hour bottled — complete co-branding concept
01 / INTERNATIONAL BRAND STRATEGYThe golden hour bottled↗
AMOI perfume product photography — complete image
02 / MARKETING & PRODUCT LAUNCHAMOI Parfums↗
Complete À L’Olivier SIAL stand mockup
03 / BRAND EXPERIENCEA place to meet↗
WHAT I WANT TO DO NEXT

My focus is marketing, strategy, innovation and international brand development. I want to help premium brands and groups launch products, explore new markets and shape strategies that connect a strong brand identity with local audiences. Creativity and client relationships are central to the way I work.

SELECTED
work.

THREE PROJECTS.
THREE WAYS TO BUILD A BRAND.

À L’OLIVIER × MIRAVAL / INTERNATIONAL STRATEGY & CONCEPT

One idea.
Many meanings.

The insight that connects it all ↘

Concept proposal · Not launched

THE CHALLENGE

Bring À L’Olivier and Miraval together around a shared idea for a proposed olive oil collaboration aimed at California. The challenge was to make the concept relevant to a new market while preserving the brands’ Mediterranean roots.

MY ROLE

I contributed to the concept and its creative presentation. The golden hour connects Hollywood, Mediterranean sunsets, the colour of olive oil and Californian light.

THE OUTPUT

A strategic concept and presentation visuals. The collaboration was not launched; this case study showcases the thinking and creative work.

“Reaching different audiences isn’t about multiplying messages. It’s about finding one idea that holds several meanings — while staying true to the brand.”

THE PERSON
behind the ideas.

CARLA JOUVE
BASED IN PARIS
Portrait of Carla Jouve

I like exploring new ideas.
Building brands.
And opening new horizons.

Based in Paris, I have lived and worked in Madrid. I am drawn to roles combining marketing, strategy, innovation and international brand development: from shaping a concept and its image to understanding a market and building client relationships. My experience includes launch marketing at AMOI Parfums and a California-focused co-branding proposal at À L’Olivier.

Carla playing padel

A padel match, a great meal or a new spot to discover — I always have a good reason to head out.

ALSO PART OF MY JOURNEY / SOCIAL KILLERS

Several brands.
Several conversations.

As a community manager at Social Killers, I managed several client accounts simultaneously, adapting content and community management to each brand.

Wella FranceBlancrèmeCosmetics 27Hairfloralab

Experience

2026 — PRESENTÀ L’Olivier↗

Marketing & communication. Internship, then freelance. Marketing and sales materials, chef and media outreach, trade shows and participation in the implementation of a new CRM.

I initiated contact with Alexandre Mazzia’s team and coordinated samples and the press kit. Laura then took the lead while I continued following the project from a distance. He became a brand ambassador.

I also contacted Mory Sacko’s and Nina Métayer’s teams to introduce the products; these collaborations are not confirmed. In Miami, I met chef Michael Michaelidis and visited several of his establishments to explore the US market and possible concepts and distribution opportunities. I also participated in the TFWA trade show in 2026.

2025 / MADRIDL’Album du Club↗

Project management internship. Managed approximately 30 clients simultaneously, coordinated teams and schedules, worked in French and Spanish, and created Excel dashboards.

MAY — JULY 2024AMOI Parfums↗

Digital & social media manager, fixed-term contract. Contributed to the brand launch through social media strategy, photography, editorial planning, the press launch event and The New Well trade show.

JANUARY — APRIL 2024Sid Lee↗

Assistant project manager internship. Brief writing, production follow-up, creative team and art director coordination, and client relationships from the initial brief through to delivery.

APRIL — JUNE 2023Social Killers↗

Social media and community management internship. Managed several client accounts simultaneously: Wella France, Blancrème, Cosmetics 27 and Hairfloralab. Content creation, editorial calendars, photo shoots and video editing.

2021 — 2022Fnac↗

Sales and customer advice. Awarded best sales assistant during my internship from November 2021 to January 2022, then invited back for a student job in July 2022.

MARKETING / STRATEGY / INNOVATION / INTERNATIONAL BRAND DEVELOPMENT

YOUR NEXT
PROJECT.
Let’s talk about it.

carla.jouve@efap.com ↗+33 6 07 50 80 41 ↗LinkedIn ↗